Key Sectors

The Town of Lincoln’s Economic Development Strategy determined the sectors that truly differentiate the Town and provide excellent opportunities for collaboration and future growth.

Lincoln’s strong roots in agriculture present an ideal roadmap for identifying sectors of focus throughout the municipality. The four sectors of focus are as follows:


An Agricultural Centre of Excellence, Lincoln has the highest number of farms in all of Niagara, supporting more than 3,400 jobs. Our farms account for $13 of every $100 in gross farm receipts in the Golden Horseshoe, while representing only three per cent of the region’s farmland acreage.

Since the mid-1990s, Niagara’s agricultural footprint has been marked by the remarkable growth of the winery and viticulture sector, which has asserted Lincoln’s dominant position in Ontario’s $2.3-billion grape and wine industry.

The floriculture greenhouse sector—buffeted in the mid-2000s by a high Canadian dollar and market shifts—has adjusted and expanded its growing area in Lincoln and is now home to the highest concentration of greenhouse operators in Canada.

Learn more with our Agriculture by the Numbers download.

Food and Beverage

The growth and success of Lincoln’s food and beverage industry is tied directly to the strength of the agricultural sector. Led by wine production, the concentration of beverage manufacturing jobs in Lincoln is 22 times the Ontario average.

Lincoln's wineries, which number more than 50, have spearheaded direct-to-consumer strategies that result in substantial tourism gains, a model now being applied to other food and beverage operations, including a local distillery and brewery.

Learn more with our Food & Beverage by the Numbers download.


Lincoln is situated in one of the world’s most recognizable travel destinations—Niagara. The reputation, variety and extent of Niagara’s wineries have made the region a growing visitor draw that complements “The Falls” experience and expands visitor choice.

Other tourism assets in Lincoln include our historic Balls Falls village and Jordan Village, a unique shopping destination anchored by a local winery and inn.

Visitors can also access some of the very best of nature, thanks to the Niagara Escarpment and the Bruce Trail. As well, Lincoln’s network of country roads are a cyclist’s dream.


More than a third of the jobs in Lincoln’s manufacturing sector are in beverage manufacturing,  principally wineries and craft beverage producers. A number of other manufacturing subsectors, including agri-tech and greenhouse-related manufacturing, have experienced promising growth in the past five (5) years.

Highlights include:

  • 15 per cent increase in manufacturing jobs between 2012-2017
  • Beverage and wine production accounts for one-third of all manufacturing jobs (602)
  • The concentration of beverage manufacturing jobs is 22 times the Ontario average
Learn more with our Manufacturing by the Numbers download.
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