Media Release - Beamsville BIA and Town of Lincoln Launch Digital Service Squad to Help Small Businesses Adopt Online Technologies

Beamsville BIA and Town of Lincoln Launch Digital Service Squad to Help Small Businesses Adopt Online Technologies

Receives $26,000 Digital Main Street Grant

Lincoln, ON - (Sept. 3, 2020) – The Downtown Beamsville BIA and the Town of Lincoln have received a $26,000 grant from Digital Main Street Ontario for a Digital Service Squad (DSS) to help downtown small businesses use digital technologies to adapt to a rapidly changing environment.  Funding for the grant is provided by FedDev Ontario, a federal program. The squad will begin visiting businesses in downtown Beamsville, Jordan and Vineland in early autumn.   

“The Town of Lincoln is excited to have a Digital Service Squad return to our community for the second straight year,” said Mayor Sandra Easton, Town of Lincoln. “With the emergence of COVID-19, the program has become more important than ever. By being able to offer our small main street businesses free one-on-one assistance, they have the ability to gain the necessary resources to grow their online presence and stay competitive in today’s digital world.”  

Established in 2018, Digital Main Street Ontario was recently extended thanks to an investment of $42.5 million from the Federal Economic Development Agency for Southern Ontario (FedDev Ontario) and $7.45 million from the Ontario Ministry of Economic Development, Job Creation and Trade (MEDJCT). The nearly $50-million investment will help small businesses across Ontario to pivot their operations to include online business models, regain lost revenue and become more resilient and competitive as the economy recovers. The Ontario BIA Association administers the DMS grant program to support Ontario’s main street small businesses. 

“Ontario’s small businesses are the backbone of our economy, and the keystone of our economic recovery. That is why we have invested in Digital Main Street to help these enterprises adapt to doing business in a digital world and take advantage of the record number of people shopping online. Congratulations to the Beamsville BIA and the Town of Lincoln on the launch of your Digital Service Squad. The work you’re doing with small businesses in your community will help keep our main streets vibrant, support good local jobs and help our economy come back strong.” (The Honourable Mélanie Joly, Minister of Economic Development and Official Languages and Minister responsible for the Federal Economic Development Agency for Southern Ontario).

Digital Service Squads are fundamental to Digital Main Street’s design and success, with trained specialists who meet with small businesses, at no cost, to help them improve their online presence. The squads assist with several activities, including developing a Google My Business profile, enhancing their social media presence and providing support for basic website and e-commerce set-up. Squads will also assist qualified small businesses through the application process for a $2,500 Digital Transformation Grant, which includes an online assessment, online training modules and the development of a Digital Transformation Plan (DTP).

“The COVID-19 pandemic hit Ontario’s main streets hard, so Digital Main Street is needed more than ever,” said Kay Matthews, Executive Director of OBIAA. “We know that businesses that participated in Digital Main Street last year were better able to cope when the pandemic hit, and we’re excited that FedDev Ontario and Ontario are providing the funding to extend this important program to help businesses in communities in Beamsville and across Lincoln.


About Downtown Beamsville BIA
Downtown Bench Beamsville is a pleasant shopping area situated in the charming Town of Lincoln. With over 100 great businesses, our business community is quaint, full of charm and genuine businesses owners. We are surrounded by the natural beauty of Niagara’s escarpment with the Bench of the escarpment running though our downtown.  

About the Town of Lincoln
Town of Lincoln is located in the heart of Niagara region, with one of the most diverse economies in Niagara. Serving the communities of Beamsville, Vineland, Jordan, Campden, Tintern, and Rockway. Our community is filled with over 50 wineries and craft beverage establishments, fresh fruit, vegetables, and flowers, heritage sites, and natural attractions such as the Niagara Escarpment and Lake Ontario.

OBIAA is the network that represents unique and vibrant BIAs across Ontario. The Association supports and advocates on behalf of its members through the building and nurturing of strong relationships and partnerships. OBIAA is a leader in the development and sharing of information, tools, resources and best practices, and is the ONE voice on common issues.

About Digital Main Street
Digital Main Street is an innovative program designed to help main street small businesses achieve digital transformation. The program is built around an online learning platform, structured training programs, grants and Digital Service Squads teams of street-level experts that help main street small businesses manage and grow their operations through technology adoption. The program was originally created in 2016 by the Toronto Association of BIAs (TABIA) and a group of strategic partners including Google, MasterCard, Microsoft, and Shopify. For more information, please visit

About Digital Main Street Ontario
Digital Main Street was expanded across all of Ontario in 2018 with funding from the Ontario Ministry of Agriculture, Food and Rural Affairs through the $38 million Main Street Revitalization Initiative. It has been further extended through funding from FedDev Ontario and the Ontario Ministry for Economic Development, Job Creation and Trade (MEDJCT). The new round of funding includes $42.5 million from the Government of Canada’s Regional Relief and Recovery Fund, a national recovery initiative delivered by Canada’s regional development agencies. With $7.45 million from Ontario, this combined federal and provincial project will strengthen Ontario’s economic capacity for innovation, entrepreneurship and collaboration, and will promote the development of a strong and diversified Ontario economy. For more information, please visit

For more information, please contact:
Paul Di Ianni
Economic Development Officer
Town of Lincoln

Stephanie Hicks
Executive Director
Downtown Bench Beamsville BIA
905-563-2799 ext. 330

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