Media Release: ShopLincoln.ca named a finalist in the Economic Developers Council of Ontario’s 2020 Awards of Excellence
Lincoln, ON - (Thursday, Jan. 7, 2021) – The Town of Lincoln is excited to announce that our very own ShopLincoln.ca initiative has been named a finalist for the 2020 Awards of Excellence through the Economic Developers Council of Ontario (EDCO). The annual EDCO Awards of Excellence, coordinated through the EDCO Awards Committee, seeks out distinctive ideas and initiatives that can become best practices in economic development for the future.
“On behalf of Town of Lincoln Council, I would like to thank our local business community for their enthusiasm and active participation in this platform’s development,” said Town of Lincoln Mayor Sandra Easton. “Special thanks also to our provincial and federal partners for their continued support of impactful recovery initiatives like ShopLincoln.ca.”
“Our local business community has been agile in responding to the pandemic by providing safe, digital shopping options for customers,” said Planning and Economic Development Chair and Ward 3 Councillor Mike Mikolic. “ShopLincoln.ca has been a great tool to help our businesses adapt and enhance their online presence.”
ShopLincoln.ca began as a Town of Lincoln initiative, to support local businesses throughout the COVID-19 pandemic. Initially the site was intended to provide quick, and easily searchable business directory listings that could help consumers make safe, informed decisions of their Lincoln shopping experience before ever leaving the house.
With tourism as major economic driver in Lincoln, we rapidly adapted the website to serve as a destination marketing tool encouraging both residents and visitors to engage with Lincoln’s businesses. The online platform pivoted to become more tourism focused to help increase traffic throughout our tourism related businesses and craft beverage industry. By adding content rich travel blogs, advertorial videos, and strategic paid advertising to encourage visitation to the site, staff were able create qualified, consumer lead generation for local businesses and raise awareness of Lincoln as a destination.
“Congratulations to staff and our local businesses for teaming up to make ShopLincoln.ca sure an attractive and successful tool,” said Mike Kirkopoulos, Town of Lincoln CAO. “Economic recovery and business adaptation is our primary focus as we recognize that the pandemic has proved challenging to many of our residents and businesses.”
Winners for Awards of Excellence will be announced during EDCO’s 63rd Annual Virtual Conference & Showcase from January – February 2021.
For information about ShopLincoln.ca and the EDCO Awards of Excellence, please contact:
Paul Di Ianni
Director, Economic Development and Communications
Town of Lincoln
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