Media Release: Town Council advocates at the 2021 Rural Ontario Municipal Association (ROMA) Annual Conference

Media Release - Town Council Advocates at the 2021 Rural Ontario Municipal Association (ROMA) Annual Conference

Lincoln, ON - (Jan. 27, 2021) Mayor Sandra Easton, Council members and Town staff participated in multiple delegations at the 2021 ROMA Annual Virtual Conference on January 25 and January 26, 2021.

The Town of Lincoln delegation met with provincial ministers and MPPs to discuss key priorities and initiatives that are top of mind across our community. Each topic discussed aims to drive our community forward towards sustainable economic growth, infrastructure upgrades and other important projects to improve the well-being of all those who live, work, learn, and explore Lincoln throughout COVID-19 and beyond.

“Continuing to support our municipal projects will help our community overcome COVID-19 with extreme resilience,” said Town of Lincoln Mayor Sandra Easton. “Having the opportunity to share our current challenges and projects with the Province is one way to garner support we need to keep Lincoln the best place to grow, live, and prosper.”

“Over the past few years, Council’s ongoing advocacy efforts with the provincial and federal governments have helped secure financial and in-kind support for many important municipal projects,” said Town of Lincoln Deputy Mayor Greg Reimer. “By working with our partners in all levels of government, we can continue to support our growing economy and deliver services at a level our residents deserve and have come to expect.”

The Town of Lincoln participated in six delegation meetings to help raise awareness about Town projects and gain provincial support across several economic sectors and our business community.

Here is a summary of key local priorities that were discussed:

West Lincoln Memorial Hospital

  • Reinforcing the need for a speedy rebuilding of WLMH in a joint meeting with the Town of Lincoln, Town of Grimsby, Township of West Lincoln and Niagara Region, as well as receiving timelines on the construction schedule and updating the Ministry of Health on local financial commitments to the project.

Support for Ontario Craft Wineries and Fairness in Taxation

  • Requesting that the provincial government support Ontario’s craft wineries by changing the taxation structure to give family owned and operated wineries in Lincoln, and throughout Ontario, a competitive edge when dealing with foreign competitors, including:
    • Import mark-up relief for VQA/100% Ontario wine sold to the LCBO – stop import taxing 100% Ontario wine;
    • Eliminate the 6.1% wine Basic Tax/LCBO Administration fee charged on VQA/100% Ontario wine sold through on-site winery retail stores and direct delivery.

Niagara Escarpment Crossing Project

  • Discussing a proposed partnership with the Ontario Government regarding the much-needed north-south crossing of the Niagara Escarpment in West Niagara. The crossing will reduce commercial vehicle traffic travelling through our downtown business districts to improve safety, reduce greenhouse gas emissions, ease traffic congestion, and increase economic investment. All three West Niagara local municipalities, as well as the Niagara Region, are in favour of this project.

COVID-19 Relief Funding

  • Lincoln thanked Ontario Government for COVID-19 relief funding to help offset costs incurred in 2020 associated with the COVID-19 pandemic. Council also reiterated that the pandemic is ongoing with costs and revenue pressures continuing for the foreseeable future; additional relief funding in 2021 may be required.

Affordable Housing

  • Discussing the Town of Lincoln’s plan to support affordable housing through our Affordable Housing Task Force established in April 2019. The task force will be investigating affordable housing opportunities throughout Lincoln.

Tourism Strategy and Implementations

  • Informing and highlighting the Town’s overall activities to support tourism recovery in Lincoln, as well as asking the Province to continue to aid tourism recovery in Ontario. Our key tourism activities have included:
    • The adoption of the Town’s five-year Tourism Strategy and Action Plan
    • Implementation of as a key tourism asset and promotional tool in our community
    • Our recent application for funding through the Reconnect Festival and Grant Program to further support tourism in Lincoln.

Supporting Inclusive Communities

  • Advocating for the considerations of the Town of Lincoln’s submission to the inclusive Communities Grant Program. The program will include the completion of 44 accessibility upgrades across 10 municipal facilities to better enhance use for residents of varying abilities, including visual, audible, and physical accessibility enhancements.


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For media inquiries, please contact:

Liliana Busnello
Manager of Corporate Communications
Town of Lincoln
Direct: 905-563-2799 ext. 230
Tel: 905-563-8205

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