Media Release: WanderLost Lincoln helps kick-start tourism recovery in Lincoln

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WanderLost Lincoln helps kick-start tourism recovery in Lincoln

Lincoln, ON, June 11, 2021 — In early spring, the Town of Lincoln received $83,920 in funding to help launch a new WanderLost Lincoln event concept from the Government of Ontario, through the Ministry of Heritage, Sport, Tourism and Culture Industries’ Reconnect Festival and Event Program. With the Province’s extended Stay at Home Order coming into effect in April, the Town delayed the launch of WanderLost and focused on activating online tactics such as Mother’s Day and Father’s Day gifting to keep the destination top of mind.

With the Province safely moving into Phase One of its Reopening Framework, the Town of Lincoln can now fully activate this program and begin to realize the program’s potential to create a greater awareness of Lincoln as a tourism destination in its own right, as well as create qualified, revenue generation opportunities for local tourism business partners.
WanderLost Lincoln will help visitors navigate the ever-changing limitations of the COVID-19 pandemic, plan their visit, as well as uncover the stories, promotions and events associated with Lincoln’s tourism sector.  Local businesses will be able to share in important two-way conversations with their visitors, as well as learn more about their visitors’ preferences and behaviours   when visiting Lincoln.
“We are delighted to be able to finally move forward with this exciting program and put to use the much appreciated funding from our partners at the Province,” said Town of Lincoln Mayor Sandra Easton. “With summer just around the corner, our new WanderLost marketing campaign will help showcase to prospective visitors the caliber of Lincoln’s world-class craft beverage and culinary industry, its stunning natural beauty and deeply rooted cultural history.”

“Tourism is a key contributor to our economy, not only on a national level but also right here in Lincoln,” said Paul Di Ianni, the Town’s Director of Economic Development and Communications.  “Tourism also means business in Niagara, since close to 40,000 jobs and upwards of 2,800 businesses in our region are directly supported by the tourism industry.”

About WanderLost

The Town of Lincoln’s all-new WanderLost scavenger hunt offers a fun and free new way to explore the picture-perfect pocket of Niagara tucked between the Escarpment and Lake Ontario. With WanderLost as your guide, you’ll discover our benchland businesses, heritage sites, and natural attractions that set this scenic section of Niagara in a leisurely league of its own.

Great food and drink, picture-perfect panoramas, friendly faces, and feel-good vibes of supporting local businesses aren’t your only rewards for exploring Lincoln! You can also earn points towards fun prizes and promotions on your travels from participating WanderLost app partners.
For more information on this impactful tourism initiative and to get WanderLost in the Town of Lincoln, please visit


For more information, please contact:
Paul Di Ianni
Director, Economic Development and Communications

Town of Lincoln
Direct: 905-563-2799 ext. 272
Tel: 905-563-8205
Cell: 289-407-1402



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