Media Release: Collaborative road safety strategies remain a priority in Lincoln to keep community safe

Media Release:  Collaborative road safety strategies remain a priority in Lincoln to keep community safe


Lincoln, ON – (July 7, 2022) – The Town of Lincoln continues to partner with upper levels of government and agencies as part of its ongoing efforts to keep Lincoln’s roads safe and reduce truck traffic in core areas of the community.

Truck Bypass Camera Monitoring Pilot Project
The Town, in collaboration with the Ministry of Transportation (MTO) and the Niagara Region, developed the Truck Bypass Camera Monitoring Pilot Project implementation plan, which was approved by the Town’s Committee of the Whole on July 4.  Based on MTO enforcement feedback and findings from the ongoing “Project Avoidance” Truck Safety Blitzes, the main east/west bypass route for trucks avoiding the Vineland Truck Inspection Station has been identified along King Street. 

The purpose of a pilot approach is to allow the Town in partnership with MTO to pilot the Truck Bypass Camera Monitoring in focused areas within the Town to reduce the number of unnecessary trucks (bypass truck traffic) travelling through urban cores, such as downtown Beamsville.

The pilot program utilizes innovative surveillance technology to capture large truck images and corresponding license plate reader information to which the MTO enforcement officers will have remote access.  In addition, the camera monitoring technology will also be able to alert MTO enforcement officers that the same truck that just exited the QEW at Victoria Avenue (camera 1) is now turning right on King Street (camera 2) from the Victoria Avenue intersection heading westbound towards Beamsville, thus being a potential bypass truck. 

Town Council and staff encourage residents to continue to help identify any areas of concern in our community; these will be monitored and considered during potential future program expansion.

On April 15, 2019, Council passed a resolution regarding truck safety in Lincoln; an essential action item being to begin scale/inspection station avoidance enforcement blitzes as soon as possible.  The Truck Bypass Monitoring Pilot Project aligns with the Speed Reduction Program and Transportation Master Plan.

Speed Reduction Motions on Regional Roads in Lincoln
Also in recent meetings, both Town Council and the Niagara Region Public Works Committee have passed motions to investigate opportunities to reduce speeds on several Regional roads in Lincoln. 

The first motion was moved by Ward Councillor Lynn Timmers and passed by Town of Lincoln Council at its May 30 meeting, and requested that Regional Transportation provide a report back to Town Council in areas of data analysis for traffic and speed reductions with respect to Fly Road east of Campden past the firehall, and in Vineland, west of Victoria Road past Cherry Avenue.

The subsequent motion was moved by Regional Councillor Foster and passed at the Niagara Region Public Works Committee on June 14. It included the following steps: 

  1. That the speed limit of 50 km/h on Regional Road #81 (King Street) west of Victoria Avenue in Vineland be extended to Cherry Avenue;
  2. That the speed limit of 50 km/h on Regional Road #73 (Fly Road) east of Campden be extended at an appropriate point somewhere beyond the laneway to the Bethesda Home;
  3. That the Region continue the analysis of speed limits along King west (Regional Road #81) in Beamsville (west of Lincoln Avenue and east of Durham Road) with the goal of any speed reductions occurring when construction is undertaken on this road in 2023/2024; and
  4. That the Region investigate if any speed reductions should be made on Jordan Road south (Regional Road #26) from the urban boundary of Jordan Station through to Fourth avenue.

Roads within the Town of Lincoln (except for provincial highways) are under the jurisdiction of either the local municipality (Town of Lincoln local roads) or the Region of Niagara (Niagara Regional roads). While the responsibility and budget for regional roads rests with Niagara Region, Town Council and staff work cooperatively with the Region to align with Town-led construction projects in the area, and to proactively inform the Lincoln community of any local impacts due to regional projects.
“Town Council is committed to keeping Lincoln roads safe while balancing the need for commercial traffic to reach its destination in support of our healthy local economy. We are creating purposeful strategies and pilot projects that will help us make informed decisions, always keeping our focus on community safety.”

~ Town of Lincoln Mayor Sandra Easton

“Through our partnerships with MTO and Niagara Region, as well as NRPS in our ongoing Project Avoidance truck safety blitzes, we are bringing about positive change in Lincoln. We continue to invest in traffic safety and road infrastructure as priority areas identified in our strategic plan. We are leading the charge in Niagara as an example to other municipalities.”

~ Ward 2 Councillor J.D. Pachereva, Chair, Community Services and Infrastructure Committee

“I am delighted to see that our advocacy efforts with our partners at the Region and upper levels of government are not going unnoticed. Through motions such as the one passed on May 30 and through delegations to the provincial government, we are ensuring that the voices of Lincoln community members are being heard.”

~ Ward 4 Councillor Lynn Timmers

“Collaboration and open communication between Niagara Region and the Town of Lincoln are key in achieving our common goals of road safety and community improvement, and I am pleased to champion the needs of the Lincoln community.”
~ Niagara Regional Councillor Rob Foster



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For media inquiries, please contact:

Liliana Busnello
Manager of Corporate Communications
Town of Lincoln
Direct: 905-563-2799 ext. 230
Tel: 905-563-8205
Next Steps: Truck Bypass Camera Monitoring Pilot Project

  • July 2022 | Installation of poles, power supply, monitoring cameras, etc.
  • Summer 2022 | The pilot project is expected to be operational 
  • 2022-2024 | The pilot project duration is proposed over a two-year time frame 
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